EVENTS - CHSI Stitches 2015

As a small business without a huge team of reps going out into the woolly world, we really look forward to a big trade show like Craft Hobby & Stitch International / Stitches. It gives us a chance to reconnect with our existing stockists in a much more personal way, and gives them the opportunity to physically see all of the new products we are excited to be launching in the coming year.

There is always a moment or two to stop and chat with the wonderful yarn shop owners who carry our yarn and patterns - they have become more than just business relationships over the 5 years that we've been trading, and a platform such as CHSI enables us to reinforce and build on those vital and cherished friendships.

Of course, the Show is also the best way to attract new business, and this year we were encouraged by the interest we had from many potential new stockists, although the footfall was down on previous years and the aisles seemed quiet at times. We delightedly welcomed 5 new stockists to the MillaMia fold during the course of the Show and hope that one of these will turn out to be close to you!

Clockwise from top left: Winter Knitting and the Valentine's Cushion collection, our rainbow merino yarn wall, a view from the stand. Katarina sporting 'Annette Scarf' knitted in Naturally Soft Aran (colour Stone)

Stitches very helpfully coordinated the carpet to our Limited Edition colour Pumpkin this year!

  

Welcome to these wonderful new MillaMia stockists:
Guthrie & Ghani - Birmingham
Harbour Yarns - Seaham, County Durham
Sew Vintage - Wells, Somerset
Baby Nog - Online stockist specialising in baby yarn and handmade items
Six West - Alresford, Hampshire

Lastly, what do you imagine would be the best way to make the most of a few quiet minutes at the Show? Yep - knitting of course! Here is our very own Katarina knitting on a Jens Jumper for her son Freddie - she is super speedy . . .

(posted by Max)